Suzy’s Matt Britton Says Millennials Are Just Getting Started

Suzy’s founder and CEO Matt Britton at SocialMediaWeek

While brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality.

As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?

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